Sunday, 13 October 2013

The journey of a King part 1

Involves in fashion industry it is normal to be surrounded by hot models and creative stylist everywhere. Many of us can imagine and know what it is like to be in the backstage which normally packed with models getting ready for the runway show. Dato' Bernard Chandran says he was well-known for being shy backstage around the undressed models back when he was still in the fashion school.
According to Malaysia tatler , Chandran was once stated "i never thought of being a fashion designer, i always wanted to be a businessman".

Bernard Chandran boutique at Farenheit 88

Chandran opened his first store during 1993 at KL plaza (now known as Farenheit 88after four whole years consolidated his fashion studies at Paris . Parallel to his beginning business, the store was just a small rented shop located at the heart of Kuala Lumpur. According to him, the business was not run as smooth as he expected during the first two years. They have to struggle doing promotion for the shop to get attention from the citizens. Chandran slowly built up his clientele among the rich and famous of Malaysia's. After battling with few mean and jealous competitors, now Bernard Chandran store at Farenheit 88  has stretched out to four shops wide and nearly 300 meters in an area. 

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